Internationally renowned intimate apparel brand, La Senza offers the trendiest colours and styles using the best in technology and innovation.

Since joining the portfolio in 2011 Noodlebox has worked closely with La Senza on their membership acquisition strategy and delivers a full service multichannel solution to the brand.



Noodlebox provide in depth analysis of the Millers 3.1 million strong customer database to deliver highly targeted, relevant campaigns to their customers. Since working with Noodlebox Millers have enjoyed a marked increase in both email open and click through rates and significantly increased member engagement.


"Noodlebox work closely with the marketing teams to produce relevant campaigns for our customers. The relevancy has meant that customers get what they want, when they want it" Scott Evans, GM - Millers.



Crossroads is Australia's leading fashion brand for fast, affordable fashion. The ability to react quickly to customer behaviour is key to delivering timely campaigns. Noodlebox has worked with crossroads to more than half the time it takes to deploy a campaign to it's 1.5 million membership base.


"Noodlebox understand retail. Their ability to quickly react to changes in customer behaviour has allowed us to be more strategic with our campaigns" - Lisa Doban, Marketing Manager - Crossroads



Bold, Sexy Glam, Chic... City Chic the leading designer plus size retailer in Australasia. Predictive analytics is the holy grail for any retailer. Noodlebox works with City Chic on propensity modelling to identify members who are about to lapse. By leveraging the insight the brand is able to treat those customers differently to keep them engaged.




Autograph Contemporary fashion in sizes 14 to 26 for a range of lifestyles including tailored work wear, stylish party wear, comfortable casuals and a fabulous range of denim.


Customer centricity is the key to the success of any brand. By interpreting the customer data Noodlebox established that 45% of Autograph members read their emails on the go. Working with the brand Noodlebox optimised all of the brands digital communications for mobile and tablet use.



Katies takes advantage of the entire Noodlebox offering and has seen major success with the automated, triggered communications. Noodlebox worked with the brand to create a package of triggers that are automatically deployed to customers at a strategic time.


This automation of highly targeted communications has seen an increase in customer loyalty and engagement.




An exclusive online shopping destination for men and women who love designer brands at up to 80% off retail. A pure play start up Stylefix required a comprehensive customer base to succeed. Working in collaboration with Noodlebox on a member acquisition strategy and leveraging relationships across the client portfolio Stylefix had 320 thousand opt ins in its first month.

"The level of insight the Noodlebox team could offer enabled us to start a whole new business from the ground up" Carley Turner, Marketing Manager - Stylefix.

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